Creative Design Leader

AI-POWEREDCREATIVEPROCESS

I craft brand identity and design systems for companies building what's next — accelerated by AI workflows.

20years crafting
visual stories
04global industry
chapters
99%approval without
revisions*
Jince Baby, Creative Design Leader
AGM - Marketing Design
Infojini Inc.

Design projects

Featured Designs

View any project to explore the complete image set.

01

Infojini Inc. · Full-Time · 2025–Present

Infojini Brand Transformation

Branding, Marketing, Sales & Communications Designs
View Project

A unified, accessibility-first brand ecosystem spanning identity standards, executive presentations and marketing communications.

Contribution
Brand strategy · Brand book · ADA-compliant presentation system · Marketing collateral · Creative governance
Gallery
33 selected frames
02

Altudo · Full-Time · 2022–2025

Altudo Brand Experiences

Branding, Marketing, Events & Social Media Designs
View Project

A scalable visual language applied across global technology events, content marketing, social campaigns and sales experiences.

Contribution
Brand refresh · Event experience · eBooks · Campaign systems · Paid social · Sales enablement
Gallery
20 selected frames
03

DeCoco · Independent Project · 2022

DeCoco Identity & Packaging

Identity & packaging
View Project

An elegant cosmetic identity built from the mirrored forms of D and C, extended into clean, premium packaging.

Contribution
Logo concept · Identity development · Packaging · Brand applications
Gallery
5 selected frames
04

ZUME Coaching · Independent Project · 2022

ZUME Coaching Identity

Identity
View Project

A growth-focused education identity inspired by the foundational pillars that support each person’s unique career journey.

Contribution
Naming interpretation · Logo development · Stationery system
Gallery
3 selected frames
05

Independent Project · 2022

CMI Mission-Driven Identity

Identity & collateral
View Project

A warm, mission-led identity and communication toolkit supporting community, mentorship and spiritual growth.

Contribution
Logo · Print communications · Certificates · Merchandise · Event kiosk
Gallery
6 selected frames
06

EY · Full-Time · 2012–2021

EY USA, UK & Australia

Brand, Marketing & Corporate Communications Design
View Project

Editorial reports, data stories and conceptual illustrations for international professional-services audiences.

Contribution
Publications · Infographics · Data visualization · Editorial art · Social illustration
Gallery
8 selected frames
07

The Week News Magazine India. · Full-Time · 2006 - 2011

News Magazine Design

Cover, Layout, Infographics, Illustrations
View Project

Hand-drawn visual storytelling, information-rich doodles and award-recognized editorial cover design.

Contribution
Conceptual illustration · Cover art · Editorial storytelling · Visual metaphors
Gallery
3 selected frames
08

Independent · Ongoing

Personal Art Practice

Fine art
View Project

Watercolour and mixed-media studies exploring solitude, movement, imagined worlds and the quiet poetry of everyday life.

Contribution
Watercolour · Mixed media · Concept art · Personal exploration
Gallery
10 selected frames
09

Independent Project · 2022

Force Energy Drink

Identity & packaging
View Project

A rapid identity exploration testing six bold visual routes across wordmarks, symbols and high-energy packaging.

Contribution
Sketching · Logo routes · Packaging mockups · Concept presentation
Gallery
18 selected frames

Creative stack

Design Tools &
AI Capabilities

A connected toolkit for shaping brand systems, accelerating production and turning complex ideas into polished, usable experiences.

01

Design Tools

Adobe Creative CloudInDesign · Photoshop · Illustrator · XD
FigmaInterface design & prototyping
CanvaFast-moving campaign production
Microsoft PowerPointExecutive presentations
Affinity DesignerVector graphics & illustration
02

AI Capabilities

Codex by OpenAIAI-assisted creative and coding workflows
ChatGPTResearch, ideation & content refinement
ClaudeAnalysis & long-form synthesis
Adobe FireflyGenerative visual exploration
Microsoft CopilotWorkflow and productivity support
Canva AIRapid creative variation

Kind words

Trusted in the room.

View all testimonials
01

“Jince has shown a deep commitment to excellence, with an extraordinary ability to bring concepts to life with precision, creativity and insight. 99% of his designs pass through with no need for revisions. Altudo is stronger because of Jince, and I wholeheartedly recommend him as a creative leader, a consummate professional, and a fantastic person to work with.”

Prabhakar Kaushik (PK)Former Associate Vice President, Altudo
02

“What sets Jince apart is his ability to take a design brief and turn it into a masterpiece. He translates complex concepts into simple, impactful designs. His creative flair, combined with his technical expertise, makes him an invaluable asset to any project.”

Aakash KalaniFormer Associate Director, Altudo
03

“Jince is very conscientious, focused and a great designer. He goes above and beyond, delivers on time and is a great collaborator. He has worked on a number of high-profile projects and his work has supported real impact in the market.”

Nicola McGregorGlobal Government & Infrastructure Senior Marketing Manager, EY UK

About

Clarity first.
Character always.

I’ve spent over 20 years creating and scaling brands across the technology and publishing industries, with expertise in brand identity, marketing and sales assets, social media design, concept development, illustration, and corporate communications. Over the years, I’ve had the opportunity to work with leading technology brands including EY, Infojini, and Altudo.

I partner with executives, marketers and cross-functional teams to translate business goals into clear, distinctive brand experiences — from identity and governance to accessible presentations, campaigns and editorial design.

My background in fine art keeps the work human. My systems mindset keeps it useful, scalable and consistent.

See my journey

What I bring

01

Brand strategy & identity

02

Visual communication

03

Executive presentations

04

Design systems & governance

05

Accessibility-first design

06

Editorial & illustration

07

AI-enhanced workflows

Testimonials

Good work travels.

Partners and leaders across Altudo and EY reflect on the collaboration.

Jince has shown a deep commitment to excellence, with an extraordinary ability to bring concepts to life with precision, creativity and insight. 99% of his designs pass through with no need for revisions. Altudo is stronger because of Jince, and I wholeheartedly recommend him as a creative leader, a consummate professional, and a fantastic person to work with.

Prabhakar Kaushik (PK)Former Associate Vice President, Altudo

What sets Jince apart is his ability to take a design brief and turn it into a masterpiece. He translates complex concepts into simple, impactful designs. His creative flair, combined with his technical expertise, makes him an invaluable asset to any project.

Aakash KalaniFormer Associate Director, Altudo

Jince is very conscientious, focused and a great designer. He goes above and beyond, delivers on time and is a great collaborator. He has worked on a number of high-profile projects and his work has supported real impact in the market.

Nicola McGregorGlobal Government & Infrastructure Senior Marketing Manager, EY UK

From graphics to videos, Jince always offered helpful and relevant suggestions and turned around content well within deadlines. His patient, calm and focused approach stood out.

Barbara BurgessFormer Associate Director, EY New York

Jince is my go-to in the creative team at EY. He thinks outside the square, pushes boundaries and still keeps the work within the company’s brand guidelines.

Liz HeathwoodFormer Global Talent Development & HR Lead, EY Australia

He is one of the most talented illustrators on the team, with an unrivaled technical skill, and has been instrumental in the team’s collective success.

Heath McKayFormer Marketing Director, EY Boston

Jince thinks out of the box whilst working under tight constraints. His attention to detail is impressive across large and small-scale projects.

Dawn MansellGlobal Brand Marketing & Communications Leader, EY UK

He is quick to understand business content, easily analyses client expectations, stays approachable and consistently meets his deadlines.

Neslihan GunerFormer Marketing & Communications Coordinator, EY Turkey

Resume

Two decades.
Four global industry
chapters.

Open full resume
2025–Now

Assistant General Manager — Design

Infojini Inc.

2022–2025

Manager — Branding & Design

Altudo

2012–2021

Senior Associate — Brand & Marketing

EY

2006–2011

Artist — Editorial Desk

The Week

Education

Fine art built
the foundation.

2001–2005

Bachelor of Fine Arts — Applied Art

R.L.V. College of Fine Arts

Recognition

Awards along the way.

2025

Creative Champion Award

Altudo

2022

Scholar of the Function Award

Altudo

2020

Award for Excellence in Design & Illustration

EY

2017

Extra Miler Award for Exceptional Client Service

EY

2013

Branding Zone Global Contest Winner

EY

2007

Best Magazine Cover Design

The Week

Beyond the brief

Drawing is how I keep looking.

Fine art, watercolour and hand-drawn illustration are not side notes to my design practice — they are where observation, rhythm and visual instinct stay sharp.

Explore My Art Website
Hand-drawn collection of expressive facesWatercolour painting titled The Shore